Hasbro recently acquired Dublin, Ireland based Boulder Animation Studios. For decades, Hasbro has relied on others to produce their vast library of cartoons. Bringing their various animated shows in-house will potentially cut costs and give Hasbro unconditional control over their properties. The classic GI Joe and Transformers cartoons of the 1980s, for example, were produced by Sunbow Entertainment, as were their feature length animated films. Over the years the Transformers have had multiple animated series, due in part to their appeal overseas and the box office success of the live action movies. The current incarnation of the Autobot vs. Decipticon war, Transformers: Robots in Disguise, is produced by Darby Pop Productions. GI Joe, on the other hand, has not shared that level of success and The Real American Heroes have not been featured in an animated cartoon since GI Joe Renegades in 2010. The acquisition of Boulder Studios could potentially lead to a new GI Joe animated series, at least according to rumors.
Not many details of the purchase or the direction Hasbro will take with Boulder Animation Studios, are available. Perhaps an announcement will be made this week at the 2016 San Diego Comic Con.
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